2015
Packaging
Belinha
BELINHA is a homemade line of jams, honey and spices. The brand needed a malleable and convenient packaging. The system created adapts to different sizes and recipes.
The grid system results in a pattern used as the basis for all communication. The pattern came from the idea of chopping and mixing the ingredients, as spices and jams are the main products. BELINHA, her name, comes also in the mixed, as it is homemade, and she is deeply involved in the production.
Each ingredient was given a color and only the ingredients in the recipe show in each different label.
